Why Isn't My House Selling?

Are potential buyers eyeing but not buying? Try these strategies to sell your home fast.

 
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Lower the price. This is the most obvious suggestion, but price is often the problem. "Often sellers make the mistake of factoring in what price they need in order to sell the property," says Rob Anzalone, co-founder of Fenwick Keats Real Estate, a New York City residential brokerage and property management firm. "Need is desire and isn't a factor in establishing market value." As for how low to go, make it count, says Margaux Pelegrin, a Realtor at Philadelphia-based Berkshire Hathaway HomeServices Fox & Roach, Realtors. "A $1,000 price reduction won't be effective on a $400,000 listing," she says. "The price should be reduced a minimum of 2 percent."

She adds that one large price reduction is always better than lowering the price in small increments

 

 
Deep clean. Hopefully this is the first thing you did before putting the house on the market, but maybe you didn’t clean as thoroughly as you thought. "Cleaning up the interior and exterior by painting, replanting or updating carpet can make a big difference," says Leslie Piper, a housing specialist with Realtor.com. Another benefit is that you’ll pare down your personal belongings and you'll "make the home look larger," she adds.

Also consider keeping your pets out of the house during the selling period. "If the pet smell is apparent, it can be a real turnoff to prospective buyers," Piper says. She suggests removing them from the home when prospective buyers are wandering through the house, and, if possible, boarding them at the house of a friend or family member.

And pay special attention to the home's entrance, suggests Jennifer Darby Metzger, a broker with ERA Justin Realty Co., in Rutherford, N.J. "Can you put down some fresh mulch to tidy up the curb appeal?" Metzger asks. "Sometimes just taking out old rugs, giving a fresh coat of paint and beautifying the entrance can help the house sell."
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Fix what needs to be fixed. This is easy to do if there's a glaring problem with your home, but what if there is something subtle you haven't noticed?

Liz Lucchesi, an agent with McEnearney Associates, Inc. Realtors, based in Alexandria, Va., says she and her homeowner clients keep a feedback spreadsheet for this sort of problem. If you had a number of potential homebuyers marching through your house and eyeing but not buying, you can start to look for patterns.


 

 
Look at your photos again. That's right – the photos on the websites where you're showcasing your house. "These days, most people begin their house hunt on the Internet. First impressions are everything when it comes to homebuying, especially online. The more photos, the better," says Erin Sartain, marketing and training director for NexTitle, a title and escrow agency based in Bellevue, Wash.

She stresses: "Turn on the lights. Too often we see listing photos that are taken inside and not a single light is turned on."

If you do that, she says you might as well describe your home as a cozy cave. "All small lamps, overhead lighting, porch light – turn them all on for photos. Not only does it add warmth to a room, but it allows people to see the room they are looking at."
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